SEO stands for Search Engine Optimisation. Simply put, it’s the process of ensuring that the content you publish on websites and social media is as easy as possible for search engines to find and rank.

While Google is the dominant player, SEO also applies to platforms like YouTube, ChatGPT, and other search-driven algorithms that help users discover content.

Let Logic Prevail

SEO can get pretty technical, and big B2C or B2B organisations with hefty marketing budgets dive deep into the details. Many have entire teams -agencies, SEO specialists, content creators, and researchers dedicated to it.

But here’s the good news. If you know your brand, your product, and you understand your customer – you can let logic lead the way and get started.

Here’s how to make a start and get on top of your SEO

1. Understand how your customer is searching for your product or service

Are they using Google? If so, what would they type in to find you?

This is your starting point for keywords—those treasured words that you need to use in your content so that Google can find you.

2. Do a little keyword research

So, you sell baked goods at a bakery. Logic tells you that people are searching for bakery-related terms like:

• Bakery near me
• Fresh baguette Brisbane CBD
• Best bakery in Melbourne

Go a little further and use a free tool like Ahrefs Keyword Generator or Google’s Keyword Planner. Throw in a phrase like “best bakery Australia” and see what related searches and questions pop up.

This gives you insight into what people might be searching for that you hadn’t considered. For example, “What are the best packaging materials for bakery items?” This not only sparks content ideas but also reminds you to weave these words into your website and blog content.

3. Make your website Google-friendly

Google doesn’t just scan your words—it looks at how your website is structured. A few simple things to check:

• How quickly does your website load?
• Do your images have alt text descriptions? Google can’t see images so it needs descriptions.
• Do you have clear headings and subheadings to make content easier to read?

Even small tweaks can make a big difference in helping search engines understand your content.

4. Create useful content that people want to read

Search engines love fresh, helpful content. A simple rule: if it helps your audience, it helps your SEO.

If you run a bakery, write a blog post on:

• “The Secret to a Perfectly Flaky Croissant”
• “How to Store Sourdough Bread for Maximum Freshness”
• “Best Coffee and Pastry Pairings for Your Morning Routine”

When people search for these topics, they find you—and that’s exactly what SEO is all about.

5. Don’t forget local SEO!

If you run a physical business, Google My Business is your best friend. Make sure your listing is:

• Complete and accurate (business name, hours, website, phone number)
• Packed with great photos
• Updated with customer reviews (Google loves them!)

When someone searches “best bakery near me”, you want to be the first thing they see.

6. Keep it simple & consistent

SEO isn’t a one-time thing—it’s about building good habits. Keep using the right words, create useful content, and make small improvements over time.

Before you know it, Google will know exactly who you are and what you do—which means more people will find you.